Branding

Drift, Branding Project

Project Info

Category:

Branding

Year:

2023

Role:

Designer

Project Overview

A refined brand system for Drift, built to elevate perceived value through clarity, structured composition, and a cohesive visual language that reinforces a more premium positioning across the experience.

View Live Webite

Studio portrait of a young Afro-descendant man warmly smiling at the camera. He has a short beard, upward-styled hair, and is wearing a dark blue T-shirt against a neutral gray background.

Liam P.

"The brand now feels instantly more premium—our customers noticed the shift right away." — Drift Team

Product grid for "Genesis // Drop 001" displaying three black and white items: the sculptural HAVEN Coat, the textured NOVA Beret with sunglasses, and the high-collar OBSCURA Coat.

"Beyond Fashion" section text focusing on longevity over trends. The accompanying image shows the lower bodies of two models standing in grass, holding identical structured handbags.

"Evolve // Drop 002" section showing three full-body model shots. Products include the dark loose-fitting VANTA Suite, the oversized STRIDE Coat, and the classic VEIL Coat.

Product detail page for the "HAVEN Coat." A close-up black and white portrait shows a model wrapped in a large protective hood. The right side displays the price ($480), size selector, and an "Add to Cart" button.

A slide-out shopping cart drawer on the right side of the screen. It lists four items including the OBSCURA Coat and NOVA Beret, showing a subtotal of $1760 and a prominent checkout button.

Other work

More Projects

Explore additional digital experiences crafted with the same clarity, intention, and attention to detail — a broader look at the work behind my creative process.

Other work

More Projects

Explore additional digital experiences crafted with the same clarity, intention, and attention to detail — a broader look at the work behind my creative process.

Hero section with headline text about helping buyers and sellers, next to a photo of a modern hillside luxury home at sunset.

Helio, Branding Project

Branding

Helio, Branding Project

A bold and expressive brand identity for Helio Agency, built around contrast, clarity, and a strong visual language that captures and amplifies their creative positioning.

Branding

Man lying face down on a striped beach towel, with a geometric tan-line pattern on his back created by sun exposure.

Metro, Branding Project

Branding

Metro, Branding Project

A comprehensive brand evolution for Metro, centered on clarity, accessibility, and trust—translating complex mobility systems into a coherent, intuitive, and instantly recognizable brand experience.

Branding