Branding

Metro, Branding Project

Project Info

Category:

Branding

Year:

2023

Role:

Designer

Project Overview

A comprehensive brand evolution for Metro, centered on clarity, accessibility, and trust—translating complex mobility systems into a coherent, intuitive, and instantly recognizable brand experience.

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Artistic black-and-white portrait of a young man with a short beard and slicked-back hair, looking directly at the camera with a serious expression against a dark background.

Alex R.

"The rebrand completely transformed how people understand and navigate our service." — Metro UX Lead

Man lying face down on a striped beach towel, with a geometric tan-line pattern on his back created by sun exposure.

Row of four cycling jerseys modeled against a light studio backdrop, each in different colors and designs from the Genesis Drop 001 collection.

Two cyclists in colorful jerseys posing playfully on a sunny beach with turquoise water, overlaid with text promoting the Summer Sales 15% off.

Product page showing a cyclist wearing a white and pink cycling jersey, standing against a gray studio background with product details on the right.

Close-up of the neckline and zipper area of a black cycling jersey, showing fabric texture and hidden self-locking zipper.

Horizontal gallery of cycling jersey photos styled as oversized playing cards, featuring models in blue, black, and pink jerseys with bold graphics.

Other work

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Hero section with headline text about helping buyers and sellers, next to a photo of a modern hillside luxury home at sunset.

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