E-commerce / Web Design

Drift Appar— E-Commerce

Project Info

Category:

E-commerce / Web Design

Year:

2023

Role:

Designer + Developer

Project Overview

A fresh redesign of Drift’s online store, focusing on clarity, structure, and a modular product grid with smooth hover interactions.

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Studio portrait of a young Afro-descendant man warmly smiling at the camera. He has a short beard, upward-styled hair, and is wearing a dark blue T-shirt against a neutral gray background.
Studio portrait of a young Afro-descendant man warmly smiling at the camera. He has a short beard, upward-styled hair, and is wearing a dark blue T-shirt against a neutral gray background.

Liam P.

"The new store felt instantly more premium. Our customers noticed the difference.” — Drift Team

Minimalist homepage hero section featuring a high-key profile photo of a model in a white structural garment. Large text reads "Reshaping the Future. Innovating, Disrupting, Redefining."
Minimalist homepage hero section featuring a high-key profile photo of a model in a white structural garment. Large text reads "Reshaping the Future. Innovating, Disrupting, Redefining."
Minimalist homepage hero section featuring a high-key profile photo of a model in a white structural garment. Large text reads "Reshaping the Future. Innovating, Disrupting, Redefining."
Product grid for "Genesis // Drop 001" displaying three black and white items: the sculptural HAVEN Coat, the textured NOVA Beret with sunglasses, and the high-collar OBSCURA Coat.
Product grid for "Genesis // Drop 001" displaying three black and white items: the sculptural HAVEN Coat, the textured NOVA Beret with sunglasses, and the high-collar OBSCURA Coat.
Product grid for "Genesis // Drop 001" displaying three black and white items: the sculptural HAVEN Coat, the textured NOVA Beret with sunglasses, and the high-collar OBSCURA Coat.
"Beyond Fashion" section text focusing on longevity over trends. The accompanying image shows the lower bodies of two models standing in grass, holding identical structured handbags.
"Beyond Fashion" section text focusing on longevity over trends. The accompanying image shows the lower bodies of two models standing in grass, holding identical structured handbags.
"Beyond Fashion" section text focusing on longevity over trends. The accompanying image shows the lower bodies of two models standing in grass, holding identical structured handbags.
"Evolve // Drop 002" section showing three full-body model shots. Products include the dark loose-fitting VANTA Suite, the oversized STRIDE Coat, and the classic VEIL Coat.
"Evolve // Drop 002" section showing three full-body model shots. Products include the dark loose-fitting VANTA Suite, the oversized STRIDE Coat, and the classic VEIL Coat.
"Evolve // Drop 002" section showing three full-body model shots. Products include the dark loose-fitting VANTA Suite, the oversized STRIDE Coat, and the classic VEIL Coat.
Product detail page for the "HAVEN Coat." A close-up black and white portrait shows a model wrapped in a large protective hood. The right side displays the price ($480), size selector, and an "Add to Cart" button.
Product detail page for the "HAVEN Coat." A close-up black and white portrait shows a model wrapped in a large protective hood. The right side displays the price ($480), size selector, and an "Add to Cart" button.
Product detail page for the "HAVEN Coat." A close-up black and white portrait shows a model wrapped in a large protective hood. The right side displays the price ($480), size selector, and an "Add to Cart" button.
A slide-out shopping cart drawer on the right side of the screen. It lists four items including the OBSCURA Coat and NOVA Beret, showing a subtotal of $1760 and a prominent checkout button.
A slide-out shopping cart drawer on the right side of the screen. It lists four items including the OBSCURA Coat and NOVA Beret, showing a subtotal of $1760 and a prominent checkout button.
A slide-out shopping cart drawer on the right side of the screen. It lists four items including the OBSCURA Coat and NOVA Beret, showing a subtotal of $1760 and a prominent checkout button.
Text-heavy section titled "Built for Expression" and "The Rhythm of Movement," discussing the connection between identity and motion. The bottom edge shows a cropped, abstract motion-blurred image.
Text-heavy section titled "Built for Expression" and "The Rhythm of Movement," discussing the connection between identity and motion. The bottom edge shows a cropped, abstract motion-blurred image.
Text-heavy section titled "Built for Expression" and "The Rhythm of Movement," discussing the connection between identity and motion. The bottom edge shows a cropped, abstract motion-blurred image.
Bottom of the page showing accessories: LUNAR Necklace, ORB Handbag, and VOLT Sunglasses. Below is a minimalist footer with a newsletter signup form and site navigation links.
Bottom of the page showing accessories: LUNAR Necklace, ORB Handbag, and VOLT Sunglasses. Below is a minimalist footer with a newsletter signup form and site navigation links.
Bottom of the page showing accessories: LUNAR Necklace, ORB Handbag, and VOLT Sunglasses. Below is a minimalist footer with a newsletter signup form and site navigation links.

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